Triple Bottom Brewing
For the past 3 years I’ve worked as a brand manager for Triple Bottom Brewing, a B-Corp fair chance craft brewery based in Philadelphia. We have a triple bottom line, Beer, People, Planet, and our mission is at the core of everything we do. In my role I ideate, plan, execute, and oversee our digital presence and marketing strategies.
Below you’ll find 5 projects,
Now on Tap, a social media series
A photoshoot I shot and directed.
A collaboration beer and fundraiser campaign
Some social media video content
Mission Mondays, a social media series
Now on Tap: Beer Release Series
As a micro brewery, our draft list is always changing. We wanted to create a social series that keeps our community up to date on what’s available. What better way to do that than to have our CEO try and chat about the beer! She explains the style, the flavor profile, and any other important call outs.
Before implementing this series, we felt like our social media presence lacked human connection. I suggested we really lean into video content and have our founder in videos as her presence would give our audience someone to build a connection with. Since these are reels, the engagement is consistently higher than our normal in-feed static posts. The best part about this is that people have told our bartenders they’re inspired to try new beers because of these videos. We post them on Instagram where a majority of our audience lives and on TikTok. Enjoy three of my faves below!
Summer 2025 Photoshoot
We needed new and inviting photos for Instagram content and our website, ones that would help our website visitors envision themselves in our taproom. I developed the creative direction, created the shot list, directed the shoot, and shot the photos! Please enjoy!
Know Your Rights
A collaboration beer and fundraiser!
ICE activity is escalating in our country and we wanted to do something to help protect our community. We collaborated with The Welcoming Center and Juntos to create a Mexican Lager.
My role in the project included:
Taking product photos
Capturing content leading up to the event for promo - brew days and other promo videos talking about the beer and collaboration
Event photography and content capture the night of the event
Creating post event content
We had over 120 attendees at the release party. Proceeds from the beer release party and any beers sold afterwards went to The Welcoming Center and Juntos. We sold out of the beer in just about two months!
Pics I took at the event!
Mission Mondays
A weekly social series sharing educational content on the prison industrial complex in Philly and how it impacts our local economy.
TBB is a fair chance business and our CEO created a workforce development program called The Future of Service Program. It’s a 16 week program where people facing housing insecurity or are justice impacted get on the job training in the hospitality industry. Leading up to the launch of the program, we wanted to educate our audience, warm them up, and pique their interest.
