Company
Overview
Services
When
Nov 2022-Current
Triple Bottom Brewing
Newsletter Marketing
Social Media Content Creation & Management
Photography
Event Planning & Management
and the last a photoshoot I produced.
One is an event launch,
another a social series,
other video content that I created
you can find more of my work by checking out our ↗instagram and ↗tiktok!
For the past 3 years I’ve worked as a brand manager for Triple Bottom Brewing, a B-Corp fair chance craft brewery based in Philadelphia. They have a triple bottom line, Beer, People, Planet, and our mission is at the core of everything we do. I ideate, plan, execute, and oversee, our digital strategies on social media and email marketing. I recently began planning new community events.
Below you’ll find 4 projects.
Drips
A weekly after hours DJ set
We wanted to introduce a fun activation to capture the attention of a slightly younger crowd and compete with Center City Sips, a weekly happy hour at various bars and restaurants.
My role in the project included:
Creating a campaign to launch the activation (see my process below)
Finding and reaching out to DJs in Philly
Creating the flyer
Creating invite
Promoting the event
Scheduling DJs
Setting up for the event and serving as liaison between bar staff and DJ
My Process
Put out an open call on Instagram for Philly DJs and share the link to the Google form.
Shared the flyer with the DJs and requested they repost in their stories or in-feed.
Submitted the event to GoodthingsPHL to reach a new audience and raise awareness.
Spent many hours going through the submissions. Looked for people who were sonically aligned with the TBB brand and taproom vibe.
Teased the event on Instagram to build the intrigue.
Captured and collected content each week during the event.
Made a Partiful invite (to capture the youth!) as opposed to Eventbrite which we were primarily using for previous events. Added the link to our Linktree and website.
Posted the flyer for the event on Instagram and shared in stories leading up to event.
Mission Mondays
A social series.
2023
A weekly social series sharing informational content on the prison industrial complex. Leading up to the launch of our apprenticeship program, we began sharing content informing our audience about incarceration in Philly. We are a fair-chance business meaning we hire o
A weekly social series sharing informational content on the prison industrial complex. Leading up to the launch of our apprenticeship program, we began sharing content informing our audience about incarceration in Philly. We are a fair-chance business meaning we hire o
Video Content
Shared on instagram and tiktok.
2023-2025
TBB Photoshoot
2025
We needed new and inviting photos for our website. Ones that would make our website visitors envision themselves in our taproom. I developed the creative direction, created the shot list, took, and edited the photos! Please enjoy below!
